Love is Priceless: Top 7 Products to Sell on Valentine's Day

Valentine’s Day is celebrated annually on February 14 and is traditionally considered the most romantic holiday. However, for online stores, it is not only a holiday of emotions, but also one of the most profitable seasons of the year, when customers are willing to spend more on gifts with special meaning.

According to official retail sales statistics from the National Retail Federation (NRF), in 2025, Americans planned to spend $27.6 billion on Valentine’s Day gifts, which is $1.7 billion more than the previous year. This growth shows that the demand for gifts continues to grow.

Source: National Retail Federation

People still spend money on this day, but how can you understand how to offer buyers exactly what they want from such a wide variety of products?

The simplest answer is to look at what people bought last year and which trends are popular now.

Contents

• The most popular gifts
• 1. The winner of many years: chocolate and sweets
• 2. Flowers
• 3. Greeting cards
• 4. Jewelry
• 5. Gift cards
• 6. Clothing and perfume
• 7. Bespoke Plush Toys
• Conclusion

The most popular gifts

Below, we have statistics from the National Retail Federation (NRF) for 2025 that show the top five most popular gift categories.

Source: National Retail Federation

For many years, these classic gift categories have remained the sales leaders. Despite the emergence of new trends, these categories demonstrate consistently high demand every year.

Let’s take a look at them and analyze how to increase their value to customers.

1. The winner of many years: chocolate and sweets

You can sell chocolate in your store all year round, but on Valentine’s Day, heart-shaped chocolate boxes take center stage. For buyers, this is not just a sweet treat, but a symbol of a romantic gesture.

Interestingly, this gift format first appeared in 1861, when Richard Cadbury introduced a box of heart-shaped chocolates. More than 160 years have passed since then, but this type of packaging remains one of the most popular gifts for Valentine’s Day.

How can you make a box of chocolates even more attractive?

Even a classic gift can be significantly enhanced with personalization. Offer customers the opportunity to add:

• a printed photo;
• custom or themed packaging;
• a personalized greeting message.

These details can turn an ordinary box of chocolates into a thoughtful and memorable gift.

For example, a giant personalized chocolate bar in the style of “The Simpsons” evokes emotions through familiar references. Many couples have favorite TV movies, games, or characters in common, and this can be used when creating a gift.

Source: MadeInGift

Customers definitely like the idea of personalizing products.

To make the purchase even more personalized, give customers the opportunity to create a gift themselves. For example, the YourSurprise brand offers templates for designing packaging, uploading photos, and writing a personal message.

Source: YourSurprise

This format involves buyers in the process and increases the emotional value of the gift.

2. Flowers

Flowers are a classic Valentine’s Day gift, and industry reports show just how high sales are in this category. According to Euro Weekly News, the world’s largest flower market, Royal FloraHolland, sold 226 million stems of cut flowers in the run-up to Valentine’s Day 2025, of which 147 million were roses.

AP News notes that in the weeks leading up to February 14, nearly 940 million stems of flowers pass through major US ports.

A greeting card, the next most popular gift category, can be a great addition to flowers.

3. Greeting cards

What is Valentine’s Day without a greeting card?

For many people, a card is the most personal part of a gift, conveying emotions and words that are difficult to express aloud. That’s why it’s important to pay special attention to design and personalization options, especially if the customer is far away and wants to give the feeling of being there in person.

Give customers the opportunity to:

• write their own message;
• choose a design that matches their story and mood;
• add a photo or other personal element.

Example of successful implementation

The TouchNote store offers almost complete personalization of cards for any holiday: customers can create cards from their photos, add personal texts, and choose design elements.

Source: TouchNote

Customer reviews confirm the success of card personalization.

I’ve been using TouchNote for years to send postcards, birthday and Christmas cards of celebration to friends and family. It’s so lovely that you can also send a gift which adds a real wow factor. Loveliest company, fantastic cards and gifts. Thank you TouchNote for such high quality greeting cards and services.

4. Jewelry

Although jewelry accounts for about 22% of purchases, in monetary terms this is approximately $6.4 billion. This makes it the most expensive gift category and one of the most durable - such items are often kept for years.

But how can jewelry be made not just expensive, but also personal?

Pandora is a great example of personalized jewelry. It’s a popular and affordable brand.

Pandora offers engraving on its charms, and the options are amazing: customers can add miniature text, icons, zodiac signs, and custom photos or drawings. These are really good options for creating a memorable gift for a loved one.

Source: Pandora

Customer reviews clearly demonstrate the value of this approach.

My fiance absolutely loves the charm. it’s fantastic quality and as I said she loves it.

Bought for my partner to mark our first anniversary together. She was overjoyed with it.

5. Gift cards

They are a universal solution for buyers who are unsure of their choice. They are ideal for new couples and for those whose partners collect things - cards help avoid buying duplicates. To prevent a gift card from looking impersonal, it is important to design it correctly.

Not many brands think about personalizing cards, but Sephora does: customers can choose a design, upload a photo, and write a personal message.

Source: Sephora

If you have an offline store, a gift card should look like a full-fledged gift - after all, for the recipient, it is the gift itself.

One of the main advantages of gift cards is also fewer returns and higher customer satisfaction.

6. Clothing and perfume

Clothing and perfume are also popular gift options, but they can be difficult to choose due to size, style, and personal preference.

Make choosing easier! Maison Francis Kurkdjian, for example, has created perfume discovery sets for both women and men. They also have a gift finder to help customers choose the right scent.

Source: Maison Francis Kurkdjian

7. Bespoke Plush Toys

Toys aren’t just for children. They often make great, nostalgic gifts, especially when they can be personalized.

The Personalized Gifts Shop, for example, specializes in customized gifts, and teddy bears are one of their most popular options.

Source: Personalised Gifts Shop

Customers can add names, important dates, or short messages to turn an ordinary toy into a memorable, meaningful gift.

The quality of the product was great and was a really good value for money purchase made a great valentines present for the Mrs.

Conclusion

We looked at the most popular Valentine’s Day gifts - chocolate, flowers, greeting cards, jewelry, gift cards, perfume, and stuffed toys - and found that personalizing them increases their emotional value.

I hope this article will help you choose the right products, increase sales, and improve customer satisfaction during Valentine´s Day. Good luck!